Founded by young locals in Cannes during the COVID-19 pandemic, What Matters began with a simple question: “How can we help?” 

What started with one food box quickly became support for over 50 families. The initiative evolved into a sustainable, community-run food bank where beneficiaries become contributors. 

Their self-serve model empowers families to build their own food boxes from labelled essentials, while volunteers and partners like LiquidChefs help keep the mission alive. 

Many of those once helped now give back, creating a powerful cycle of empathy and action. More than charity – this is a human movement, open to all who want to join.